Lasse Bruun is an advocacy specialist and experienced leader in climate and energy, sustainable agriculture and animal rights, with twenty years experience in mobilization, communication, campaigning and movement building. In his current role as Global Director of 50by40, Lasse oversees the strategic direction, advocacy and grant-making for the secretariat and acts as the spokesperson and main convener. 50by40 is a global multi-NGO and cross-sector movement addressing externalities of animal agriculture by catalyzing and augmenting existing and new initiatives. The vision is to reverse current growth and trends to cut global production of industrialized animal agriculture by 50% by 2040. 50by40 functions as a convener of stakeholders and rightsholders with a global South-North balance being paramount.
Working across sectors and continents, Lasse´s work includes being a Global Project Leader at Greenpeace, an adviser in the Danish Parliament and Head of Global Campaigns at Climate Action Network (CAN). Within these roles, Lasse has led high-level international dialogues, campaigns and projects around the world. At CAN, he coordinated campaigning efforts on behalf of more than 1200 NGOs in 120 countries and led a global energy taskforce of environmental, faith and development NGOs – as well as labor unions, megacities administrators, foundations and Fortune 500 businesses. Lasse is a postgrad in Rhetoric and Linguistics from the University of Copenhagen.